SARM HIPPIQUE was founded in 1971 by the Mulazzani family and was initially called ‘SARM’ (S.A.R.M. being the initials of the original founders – the S & M being Sangiovanni Mulazzani).

The company dedicated itself to classic clothing production. The Mulazzani family’s passion for all things equestrian induced the owners to face a new challenge in 1986 – equestrian clothing, which is a market niche that requires notable effort and gives the Mulazzani’s a lot of satisfaction. It was in 1991 that SARM stepped out with its new logo ‘SARM HIPPIQUE’ ( Hippique being French for Equitation) and dedicated itself full-time to the equestrian market.



The effort, perseverance and technical knowledge acquired by the Mulazzani’s love for horses and sport helped SARM HIPPIQUE cater for the real needs of horsemen such by producing fashionable, wearable, high quality clothing. By doing so SARM HIPPIQUE won a dominant market share and its expansion moved the company to the current head office in Chieve by Cremona.